Why not try to

beat the market?

Studies show that approximately 90% of managers have underperformed the market over the last 5 years.This means that in trying to beat the market, most managers end up making less money than had they just bought the market itself.

For example, if the market was up 10% last year, odds are the manager who was trying to beat that return ended up making even less.

The market has gone up an annualized rate of 7.3% per year for the last 100 years. Historically, an investment in the stock market has doubled every 10 years. We think that’s pretty good, so why risk missing out?

Don’t take our word for it, here’s Warren Buffett’s opinion:

How do index tracking

ETFs work?

1

ETFs are set against certain benchmarks

Particular ETFs track the returns generated by popular benchmarks like the S&P500, Dow Jones Industrial Average, NASDAQ, among others.
2

Tracks the benchmark returns

If the S&P500 is up 10% on the year, the ETF tied to that index will also be up 10%, or very close to it.
3

Allows for customized portfolios

Whether investing for growth, income or taking a balanced approach, we can find the best index ETFs for you. Learn more at ETF Edu.

Why do we use ETFs

instead of mutual funds

or individual stocks?

ETFs offer greater flexibility than mutual funds and they are less risky than individual stocks. Remember, approximately 90% of managers have underperformed the market over the last 5 years, and that’s partly because they try to pick the best individual stocks but end up failing.

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Cheaper than Mutual funds

With over 500 low cost, commission free ETFs to choose from, we’re able to keep costs as low as possible.

More transparency

ETFs have greater disclosure requirements than mutual funds, giving us a clearer view for our research.

Greater flexibility

ETFs can be traded just like stocks, allowing for immediate adjustments to portfolios as necessary.

Less risk

ETFs buy a basket of stocks which track an index, so our returns are never tied to the prospects of one company.